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F2 Strategy Makes Another Acquisition

Editorial Staff

29 April 2025

F2 Strategy, the US-headquartered wealth management technology and marketing services company, has acquired MD Solutions, a technology, software and operations provider in Florida. This adds to several F2 acquisitions.

MD Solutions was founded in 2004 and led by Steve Mars and Bill Navarro.

The acquisition – the purchase price of which was not disclosed – strengthens F2’s presence in the emerging RIA and single-family office markets. Effective immediately, all employees and projects will integrate into F2.

Other acquisitions by F2 include those of Oakbrook Solutions and SKY Marketing Consultants. F2 is a portfolio company of Renovus Capital Partners.

“Integrating MDS into our firm will allow us to deliver a full suite of end-to-end services – extending beyond vendor selection and strategy to also include implementation and ongoing support in partnership with best-in-class wealthtech providers,” Doug Fritz, co-founder and executive chairman at F2 Strategy , said. “MDS brings the operational expertise we need to scale these offerings effectively, a critical component of our growth strategy for the future.”

The acquisition enables F2 to launch a new strategic service. F2 will partner with wealth management software providers to deliver comprehensive implementation and ongoing support, it added.