Print this article

F2 Strategy Makes Another Acquisition

Editorial Staff

29 April 2025

F2 Strategy, the US-headquartered wealth management technology and marketing services company, has acquired MD Solutions, a technology, software and operations provider in Florida. This adds to several F2 acquisitions.

MD Solutions was founded in 2004 and led by Steve Mars and Bill Navarro.

The acquisition – the purchase price of which was not disclosed – strengthens F2’s presence in the emerging RIA and single-family office markets. Effective immediately, all employees and projects will integrate into F2.

Other acquisitions by F2 include those of Renovus Capital Partners and Oakbrook Solutions and SKY Marketing Consultants.

“Integrating MDS into our firm will allow us to deliver a full suite of end-to-end services – extending beyond vendor selection and strategy to also include implementation and ongoing support in partnership with best-in-class wealthtech providers,” Doug Fritz, co-founder and executive chairman at F2 Strategy , said. “MDS brings the operational expertise we need to scale these offerings effectively, a critical component of our growth strategy for the future.”

The acquisition enables F2 to launch a new strategic service. F2 will partner with wealth management software providers to deliver comprehensive implementation and ongoing support, it added.